Saturday, January 23, 2010

Twitter has begun rolling out location-based trending topics

The product is officially called Local Trends. In a statement to us, Twitter (Twitter) said the following: “We’re rolling out local trends to 1 percent of users today, but we’ll share more information when it reaches a larger audience hopefully sometime next week. We’ll keep you posted when that happens.” The new feature in all of its glory. Scroll past them for more information on the new Twitter feature. Currently, only a few users have access to the feature (I don’t have it yet), but it should be rolling out to everybody soon. Here’s what we can tell you: - Local Trends allows you to set a specific location, so that you can see the trends around you. Most of the time, this would be your home. However, it looks like you can change it on-the-fly if you’re traveling, for example. - Clicking on Local Trends gives you a list of different cities and countries in which you can view trends. It’s a limited list so far — only 15 U.S. cities are supported. - You can access these trending topics from, on the right-hand column. - A full rollout should occur sometime next week, if testing goes smoothly. We think this is a logical and smart move, especially in the wake of the rise of location-based service such as Foursquare (Foursquare). We’ll have more analysis soon.

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