Monday, March 28, 2011

SkyCable tries to shake up local broadband mart with 5-Mbps offer

Employing shock therapy as a way to grab market share, Internet service provider SkyBroadband rolled out on Monday a broadband package that promises 5Mbps in lightning speed at P999 — but with a 15GB data allocation.

Joy Lantin, head for broadband marketing at SkyCable, explains the features of the 5-Mbps offering, which the company formally launched on Monday at the ELJ building in Quezon City.

Like the “unlimited” voice and texting promo that Gokongwei-owned Sun Cellular introduced years back that proved to be a game-changer in the mobile space, the new offering of SkyBroadband is expected to shake things up in the local broadband market due to two reasons: the fast speed at 5 Mbps for just P999 and the data cap of 15GB.

Rodrigo P. Montinola, head of marketing of SkyCable, said in a press briefing that the company had to balance the fast speed requirement of consumers with the technology limitation through data allocation.

However, Montinola said consumers have the option to avail of a “top-up” of P100 per 1GB. A similar 5 Mbps plan, but with a 35GB monthly data allocation, is also available for P1999.

At 15GB, the broadband provider said an Internet user can do any of the following activities at a given time: unlimited access to so

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